Hi, I am

Terrence (TJ) Carter

VP / Senior Director of Marketing

  • Marketing Leadership
  • Revenue Growth Strategy
  • Global Brand Management
  • Digital Transformation
  • Demand Generation
  • Account-Based Marketing (ABM)
  • Marketing Analytics
  • Go-To-Market (GTM) Strategy
  • Product Marketing
  • Team Building & Mentorship
12 Years Job

Experience

Start-up to 3M Annually

Less Than 2 Years

80% Deal Size Increase

With 36m Pipeline

About Terrence Carter

Turning Strategy into Scalable Growth

I’m a marketing executive and growth strategist with over a decade of experience leading high-performing teams across SaaS, healthcare, and cybersecurity. I’ve built and scaled marketing engines that delivered 135% revenue growth, 384% EBITDA expansion, and over $10M in new bookings, helping secure a $50M+ investment.

I specialize in turning complex strategy into results through data-driven execution, AI-enabled marketing, and full-funnel growth frameworks. My focus is always the same: build systems that scale, brands that resonate, and teams that perform at their best.

Why Choose Me

Building marketing organizations that drive sustained growth and enterprise value.

I specialize in transforming marketing from a cost center into a predictable, data-driven growth engine. Over the past decade, I’ve led large-scale transformations across SaaS, healthcare, and cybersecurity, architecting strategies that deliver measurable revenue growth, operational efficiency, and brand authority.

I take a disciplined, executive approach to growth: aligning marketing, sales, and product around shared KPIs, leveraging analytics and AI to guide decision-making, and building teams that execute with precision. My focus is on scalable systems, not one-off wins, creating marketing infrastructures that deliver consistent performance and long-term enterprise value.

Leaders bring me in when they need clarity, accountability, and results. I don’t just market products, I build the strategic foundation that fuels revenue, strengthens brand equity, and positions organizations to lead their category.

Because real marketing leadership doesn’t just generate leads, it builds companies.

Career Summary

Notable Achievements

• Built and led cross-functional teams of 40+ professionals, developing AI-enabled MarTech infrastructures, KPI-based governance models, and automation systems to elevate accountability and marketing ROI.​

• Generated $10M+ in new bookings by developing scalable ABM and demand generation systems that improved conversion by 80% and deal size by 15%.​

• Transformed marketing at Millennia, driving 135% revenue growth and 384% EBITDA expansion in two years through a complete digital and brand overhaul that secured a $50M+ investment.​

• Directed a $50M global marketing portfolio across 15+ industries while at Strise Marketing Consultants, enhancing client CAC, LTV, and retention metrics through precision GTM strategy.​

Testimonial

Raving Recommendations

Terrence is an expert in digital marketing, automation, lead generation, nurturing, and sales enablement. He brings a great mix of strategic insight and leadership with an ability to translate quickly into execution and results.

Chris Garnett - CMO

During my time with Terrence, I found him to be exceptionally knowledgeable of digital marketing, marketing tools, systems, and processes. He built a tight-knit and enabling culture across his team. Terrence is energetic, reliable, and loyal.

Toney Jennings - CRO

Terrence is a proven leader with exceptional strategic thinking, communication, and execution skills. His deep understanding of both technology and marketing enables him to bridge technical and creative disciplines seamlessly. He fosters collaboration, motivates teams, and consistently drives measurable results. Terrence’s adaptability, integrity, and forward-thinking approach make him an invaluable asset to any organization.

Scott Kahler - SVP